傳播方法和措施的目標(biāo) 將定性和定量方法論的發(fā)展引入傳播學(xué)者的注意，為研究領(lǐng)域的研究人員提供討論和傳播方法工具和方法的出路，評論實(shí)踐，并提出改進(jìn)研究設(shè)計的建議和分析，并介紹對通信科學(xué)家有用的新測量方法或改進(jìn)現(xiàn)有方法。鼓勵提交的文件側(cè)重于使用定量和/或定性方法改進(jìn)研究設(shè)計和理論測試的方法。致力于與傳播研究方法有關(guān)的認(rèn)識論問題的文章也是適當(dāng)?shù)摹?

The aims of Communication Methods and Measures are to bring developments in methodology, both qualitative and quantitative, to the attention of communication scholars, to provide an outlet for discussion and dissemination of methodological tools and approaches to researchers across the field, to comment on practices with suggestions for improvement in both research design and analysis, and to introduce new methods of measurement useful to communication scientists or improvements on existing methods. Submissions focusing on methods for improving research design and theory testing using quantitative and/or qualitative approaches are encouraged. Articles devoted to epistemological issues of relevance to communication research methodologies are also appropriate. This journal welcomes well-written manuscripts on the use of methods as well as articles illustrating the advantages of newer or less widely known methods over those traditionally used in communication.