消費市場與文化（CMC）關注消費，而市場則是社會行為和話語的場所。它鼓勵討論管理層和組織在社會中的作用，特別是在生產、消費、殖民主義、全球化、商業績效和勞動條件方面。將文化、媒體、性別、人類學、文學批評和消費理論與商業和管理分析相結合，使該雜志在其范圍內具有國際性，在其目標上具有反傳統性。編輯認為市場營銷是后現代性的終極社會實踐，將藝術和商業融合在一起，需要不斷更新風格、形式和形象。因此，對讀者進行有意識的、有計劃的意義和表現實踐的教育，是期刊的首要目標；二是參與對消費和生產的物質條件和意義的探究和建構。

Consumption Markets & Culture (CMC) focuses on consumerism and the markets as the site of social behaviour and discourse. It encourages discussion of the role of management and organisations in society, especially in terms of production, consumption, colonialism, globalisation, business performance and labour conditions. Combining theories of culture, media, gender, anthropology, literary criticism, and consumption with analyses of business and management, the journal is international in its scope and iconoclastic in its aims. The editor considers marketing to be the ultimate social practice of postmodernity, blending art and commerce and requiring the constant renewal of styles, forms and images. Educating readers about the conscious and planned practice of signification and representation is, thus, the journal’s primary aim; its second is to take part in inquiring in and construction of the material conditions and meanings of consumption and production.